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Understanding The 4P’s of Marketing (now 5)

Posted by Latrice | Posted in Advertise, B2B, Marketing | Posted on 14-01-2010

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Understanding the 4P’s of marketing is critical to every business and will make or break a company.  Wasted and Misdirected funds will drive a company out of business fast.  I’ve added anther “P” – It’s the critical 5th.

Understand The 5P’s of Marketing (normally 4)

Product/Service – affordable, reliable, etc.

Price – competitive within market area

Place – strategically located within market (ground and/or online)

Promotion – method of advertising, highlighting business, specials, and/or niche

Persuasion – ability to sell the product/service (if you’re not excited about your service or product  – I won’t be either.

Latrice Lovelace – www.lvisions.org

Comments (1)

These were good tips. Thanks for bringing them back to my remembrance. We need these tips to help us in the beginning stages of starting and keeping a business on top.

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